2012 Toyota Tundra Regular Cab Retail Price Goes Up
Toyota recently announced an increase in the base price of its regular cab 2012 Tundra. The increase, which could be as much as $720, is rather significant and quite uncommon for a single year rise.

Toyota recently announced that the 2012 Toyota Tundra Regular Cab price will go up.
Increasing the price of the company’s smallest-cab model comes as a result of several improvements Toyota has made in the level of content being offered for the new year. The regular cab Tundra now boasts the following features as standard:
- 18-inch styled steel wheels
- Heavy duty battery (a feature that is not available on the V6)
- Stronger starter
- Windshield wiper de-icers
- Daytime running lights
- Mudguards in the front and rear of the vehicle
- Heated power outside mirrors
After the raise in prices, the base manufacturer’s suggested retail prices (MSRP) will range from $24,435 and $29,960 for the 4.0 liter V6 with the five-speed automatic and the long-bed 5.7 liter V8 with six speed automatic, respectively. Neither of the prices listed include destination. These values represent an increase ranging from 2.4 to 3 percent.
Since the beginning of the year, Toyota has seen a 25 percent decrease in Tundra production in comparison to the same time-frame in 2010. Despite this, the company’s full-sized pick-up truck division seems to be continuing its steady rise in overall sales volume, and is even predicted to have an outstanding year.
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Good news, bad news, great news!
*Good news about the recognition and upgrades by Toyota!
*Bad news about the price increase although thats to be expected with the upgrades.
*Great news that Toyota didn’t give the RC the ax like they announced a while back!!
Dez – Good call. When the delay was announced, there was a lot of talk of simplifying the lineup. I think it could still get the axe, but probably not until the 2014 model (if then).
As with everything else I can see this increase.
I think the price increases of 2-3% every year is expected, but there will come a time unless the economy turns around which I do not foresee at all that the price increases every year will take a huge loss on sales volume. Or, I just need to find a job making more than what a new tundra costs and a job that gives more than a 2-3% increase every year just to pay for the darn tundra. I never thought the time would come when a vehicle I desire to be over 30K in purchase price, but that time has come. Also, since the sales volume seems to be increasing according to this article while supply is low, the rebates on the tundra will not be where I want them to be at 3K to buy a 2012 or future 2013 tundra.
mk – You and me both. $20k seems like too much money for a new truck, let alone $30k.
Of course, in my case this is a recent adjustment. In years past, I would spend $30k without batting an eye (ahh, young and foolish days, LOL).
What would be the price of this? 2015? I’m very intrested.
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Mickey – I’m told we won’t see a hybrid Tundra until AT LEAST 2016, with 2017 being more likely. As far as cost, you can figure a premium of $3-$5k. Early mileage figures are 25mpg combined…with the hybrid ABAT (due out in a couple of years) touching 30mpg.
Jason (Admin),
Been a while since last reply, figured to reach out againg an see if you may have heard any new on ABAT production date?
Thanks,
Ed S.